Privacy Policy — 777ac Platform

This Privacy Policy ("Policy") describes how 777ac ("Platform", "We", "Us", "Our") collects, processes, stores, and protects the personal data of individuals ("User", "You") who access or use the 777ac online casino and sports betting platform at https://777ac.cam.

777ac is committed to handling personal data responsibly, transparently, and in accordance with applicable data protection principles. This Policy applies to all Users of the Platform, including registered account holders, visitors who browse without registering, and any individual whose data we process in connection with the provision of our services.

By accessing the Platform, registering an account, or otherwise providing personal information to 777ac, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any aspect of this Policy, please discontinue use of the Platform.

The following definitions apply throughout this Privacy Policy:

• "Personal Data" — any information relating to an identified or identifiable natural person, including name, email address, IP address, device identifiers, and financial information.
• "Processing" — any operation performed on personal data, including collection, recording, storage, use, disclosure, transmission, restriction, deletion, or destruction.
• "Data Controller" — the entity that determines the purposes and means of processing personal data. For the purposes of this Policy, 777ac is the Data Controller.
• "Data Processor" — a third party that processes personal data on behalf of the Data Controller, subject to contractual obligations and applicable data protection law.
• "Consent" — a freely given, specific, informed, and unambiguous indication by a User that they agree to the processing of their personal data for a stated purpose.
• "KYC Data" — identity verification data collected as part of Know Your Customer procedures, including CNIC, passport, proof of address, and liveness check images.
• "Cookies" — small data files stored on a User's device by the Platform to enable certain functionality, session management, and analytics.

777ac operates as the Data Controller in respect of personal data collected through the Platform. As Data Controller, 777ac is responsible for ensuring that personal data is processed lawfully, fairly, and transparently in accordance with applicable data protection standards and the commitments set out in this Policy.

Enquiries relating to the processing of your personal data, including rights requests and data complaints, should be directed to our support team using the contact details provided in Section 15 of this Policy.

777ac collects personal data from Users through several channels, including registration forms, account activity, KYC verification submissions, support communications, and automatic technical data collection. The categories of data collected include:

777ac processes personal data only where a valid lawful basis exists under applicable data protection law. The following table sets out the primary purposes of data processing and the corresponding legal basis for each:

• Account registration and management — performance of a contract with you as a registered User.
• Identity verification (KYC) and age confirmation — legal obligation (compliance with anti-money laundering, fraud prevention, and age verification requirements).
• Processing deposits and withdrawals — performance of a contract; legal obligation (financial record-keeping).
• Fraud prevention, AML monitoring, and security investigations — legal obligation; legitimate interests of the Platform in preventing financial crime and protecting platform integrity.
• Operating responsible gambling tools (deposit limits, self-exclusion) — legal obligation; legitimate interests; performance of a contract.
• Customer support and complaint handling — performance of a contract; legitimate interests in resolving disputes and improving service quality.
• Marketing communications (where opted in) — consent. You may withdraw consent at any time by updating your communication preferences or contacting support.
• Platform analytics and improvement — legitimate interests of the Platform in understanding usage patterns and improving user experience.
• Compliance with legal and regulatory obligations — legal obligation.

777ac does not sell your personal data. We may share personal data with third parties only in the following circumstances and only to the extent necessary:

6.1 Service Providers and Data Processors

We engage third-party service providers to assist in operating the Platform. These include payment processing partners, identity verification providers, game technology suppliers, cloud hosting infrastructure providers, fraud detection services, and customer support platforms. All processors are bound by data processing agreements and are not permitted to use your data for purposes beyond those specified by 777ac.

Payment processing may involve transmission of financial data to payment gateway operators. Pakistani users may see payment references familiar to them, such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank, and Bank Alfalah — however, these are contextual references, and active payment processing arrangements are confirmed in the operator's live cashier. None of these payment providers endorse or facilitate gambling activities on this Platform.

6.2 Legal and Regulatory Disclosure

We may disclose personal data to law enforcement agencies, regulatory authorities, or courts where required by applicable law, valid legal process, or where we believe disclosure is necessary to protect the rights, property, or safety of 777ac, its Users, or the public.

6.3 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or substantially all of the Platform's assets, personal data held by 777ac may be transferred to the acquiring entity, subject to this Policy continuing to govern such data or Users being notified of any material changes.

Given the global nature of online gaming infrastructure, personal data processed by 777ac may be transferred to, stored in, or accessed from countries outside your country of residence, including countries that may not provide the same level of data protection as your home jurisdiction.

Where personal data is transferred internationally, 777ac takes appropriate measures to ensure that such transfers are conducted in accordance with applicable data protection requirements. This may include the use of standard contractual clauses, binding corporate rules, or other legally recognised transfer mechanisms.

Pakistani users should note that data protection law in Pakistan is evolving. The Personal Data Protection Act (PDPA) framework is under development in Pakistan. In the interim, we apply internationally recognised data protection principles to all User data regardless of the User's location.

777ac retains personal data only for as long as is necessary for the purposes for which it was collected, or for as long as required by applicable legal, regulatory, anti-money laundering, or dispute resolution obligations.

• Account data and transaction records — retained for the duration of the account relationship and for a minimum period thereafter as required by applicable AML and financial record-keeping obligations (typically 5–7 years following account closure).
• KYC verification documents — retained for the duration required by applicable anti-money laundering regulations, which may extend beyond account closure.
• Gaming and betting activity logs — retained for the duration required to address disputes, auditing, and regulatory enquiries.
• Support communications — retained for a reasonable period to support ongoing service delivery and complaint resolution.
• Marketing consent records — retained until opt-out is confirmed and for a reasonable period thereafter as evidence of consent management.

Upon expiry of applicable retention periods, personal data is securely deleted or anonymised such that it can no longer be linked to an identified individual.

777ac implements a range of technical and organisational security measures designed to protect personal data from unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• HTTPS/SSL encryption on all data in transit between User devices and the Platform.
• Password hashing — passwords are stored in hashed, non-reversible form and are never stored or transmitted in plain text.
• Two-factor authentication (2FA) — available to all registered Users for additional login security.
• Access controls — internal access to personal data is restricted on a need-to-know basis, with role-based permissions and audit logging.
• Data minimisation — we collect only the personal data necessary for the stated purposes and avoid retaining unnecessary data.
• Security monitoring — the Platform employs active monitoring for suspicious activity, unauthorised access attempts, and abnormal transaction patterns.

777ac uses cookies and similar tracking technologies to operate and improve the Platform. Cookies are small text files placed on your device when you visit the Platform. They serve the following functions:

• Essential / Strictly Necessary Cookies: Required for core Platform functionality — including session management, authentication, and security features. These cannot be disabled without impairing Platform use.
• Functional Cookies: Enable personalisation features such as language preferences, display settings, and saved form inputs to improve your experience.
• Analytics Cookies: Collect anonymised or pseudonymised data about how Users interact with the Platform — pages visited, session duration, error events — to help us improve Platform performance and content.
• Marketing / Preference Cookies: Where you have provided consent, may be used to present relevant promotional content. These can be opted out of via your browser settings or by contacting support.

You may manage your cookie preferences through your browser settings. Note that disabling non-essential cookies will not affect your ability to use core Platform features, though certain functional enhancements may be limited.

The 777ac Platform is strictly intended for adults aged 18 years or older — or the higher minimum age required by the operator's license jurisdiction. We do not knowingly collect, process, or retain personal data from minors.

Age verification is a mandatory step in our KYC process. Any account found to have been registered by an individual below the applicable minimum age will be immediately closed and all associated data will be deleted, except where retention is required by applicable law.

If you believe a minor has registered on the Platform or provided personal data without appropriate authorisation, please contact us immediately at [email protected] so that appropriate action can be taken.

Subject to applicable law and regulatory constraints, Users of the 777ac Platform hold the following rights in relation to their personal data:

To exercise any of the rights listed above, please submit a written request to [email protected] with the subject line "Privacy Rights Request" and include sufficient information to identify your account. We will respond within a reasonable timeframe and, where legally required, within 30 days of receiving a valid request.

Please note that certain rights are subject to limitations where processing is required for the performance of legal obligations, fraud prevention, AML compliance, or the resolution of outstanding disputes. In such cases, we will explain the basis for any limitation applied to your request.

777ac's Platform is primarily designed for Pakistani users and we are mindful of the specific legal and cultural context applicable to users in Pakistan. The following points are particularly relevant:

• Data protection legislation: Pakistan's dedicated Personal Data Protection Act (PDPA) is under development. In the absence of enacted comprehensive data protection legislation, 777ac applies internationally recognised data protection principles to all personal data collected from Pakistani users.
• Payment data: Personal financial data processed in connection with deposit and withdrawal transactions — including references to payment methods familiar to Pakistani users such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank, and Bank Alfalah — is processed only to the extent necessary to facilitate the transaction and comply with financial record-keeping obligations. No such data is shared with these payment institutions for purposes other than facilitating the specific transaction initiated by the User.
• Jurisdictional compliance: Users in Pakistan are solely responsible for ensuring their use of the Platform complies with applicable local laws, including the Prevention of Gambling Act, 1977. 777ac does not represent that its services are lawful in Pakistan and cannot provide legal advice on this matter.
• KYC data — Pakistani identity documents: Where a Pakistani CNIC or passport is submitted for KYC verification, such documents are processed exclusively for identity and age verification purposes and are handled with appropriate security safeguards. Document data is not used for any purpose beyond verification and AML compliance.

777ac reserves the right to amend this Privacy Policy at any time to reflect changes in applicable law, regulatory guidance, our data processing activities, or Platform functionality. The "Last Updated" date at the top of this page will be revised whenever material changes are made.

Where changes are material — meaning they meaningfully affect your rights or our data processing activities — we will endeavour to notify registered Users via email or in-platform notice prior to the changes taking effect. For non-material or clarificatory changes, the updated Policy will be published without individual notification.

Continued use of the Platform following the effective date of an updated Privacy Policy constitutes your acknowledgement of the revised terms. If you object to any update, you may request account closure in accordance with the procedure set out in our Terms & Conditions.

If you have questions, concerns, or complaints about this Privacy Policy or about how your personal data is handled by 777ac, please contact our support team:

We take privacy complaints seriously and will investigate all substantive concerns in a timely manner. If you are not satisfied with our response, you may seek further recourse through applicable data protection authorities or dispute resolution mechanisms available in your jurisdiction.